Foyles Birmingham

October 2015

Our third shop for Foyles has just opened in¬†Birmingham’s new Grand Central shopping centre. The heritage and ‚Äúreal”¬†book focused shops we designed in¬†Stratford and Waterloo have¬†been developed¬†to express Foyles as an omni channel, holistic brand; a 21st century book¬†seller.

Harnessing technology, large format monitors and a video wall utilise digital in-store marketing and hyper sound speakers direct audio, for interviews with writers and book readings. Foyles have also introduced mobile point of sale and a provision for customers to search and order books in store to be either delivered or collected the next day.

Photography by Jas Sansi